Production, logistics and transport processes benefit from a comprehensive information supply. Digital technologies are the key to accelerate and innovate processes as well as making them more cost-efficient. However, disillusionment is spreading when we consider the lack of use of standardized digital technologies by most manufacturing companies, logistics service providers and transporters. The question arises whether, how and in what form digital technologies can become more prevalent in the future. Industry 4.0, Big Data and Cloud Computing promise great potential for smooth intra- and interorganizational collaboration in and between the players in supply chains. But which fundamental changes can disruptive technologies really bring? And what forces stand in the way of change?